" He'd already been through a body wax for his role in The 40
Year-Old Virgin, so donning false eyelashes and pancake makeup to
present the Oscar for makeup probably wasn't a big deal for Steve
Carell. ``What are you wearing?'' asked Carell's co-presenter, Will
Ferrell, also plastered in orange makeup." Read
More...
Fast glamour
Nothing makes a woman look more glamorous faster than deftly applied
false eyelashes. Makeup artist Michelle Garbin is used to putting
on makeup complete with false eyelashes in 15 minutes for the 26 models
on the new TV hit "Deal Or No Deal." With 14 years experience
applying the false eyelashes on Playboy bunnies, I watched in amazement
as she expertly put individual lashes on me in less than 5 seconds
flat! Let me warn you, learning to apply false lashes will take a
lot longer than 5 seconds, but it's well worth the effort.
According to Michelle, the first thing to understand is the importance
of eyelash glue. It comes in two colors -- white (which dries clear)
and black, which you should only use if you're planning on practicing
a lot -- otherwise it can smear and ruin the rest of your makeup.
Michelle stresses the importance of using these semi-permanent glues
which will peel off like a band-aid and never using the jars of more
permanent clear glue which can harm your skin and rip out your eyelashes
permanently. False lashes can be purchased at your local drugstore.
Style #747 is the standard size and these kits usually come with a
tube of glue. You'll want to practice not only applying, but wearing
false lashes a few times before your big day because it takes about
15 minutes for your eyes to adjust to the weight of the lashes.
Michelle walked me through these easy steps: First, curl your eyelashes.
Apply glue all across the strip edge, adding a dab to the corners.
Keeping your chin up and casting your eyes down, stretch the false
lash and lay it down, starting with the outer corner of your eye.
Gently pat it down with a Q-tip. Michelle advised either using the
whole strip -- she feels that cutting it up, never works properly.
If you want a less chunky look, it's better to use individual lashes,
which are actually little clumps of lashes, and if you practice with
them, should only take an extra 5 minutes to apply. Brunettes should
use black lashes, blondes should use brown lashes, and red heads should
alternate individual black and brown lashes with brown mascara for
the most natural effect. Like anything in life, practice makes perfect
and with the right outlook, applying glam eyelashes can be a lot of
fun. To book a makeup appointment with Michelle Garbin email mascara1@msn.com.
Did you know Madonna's
Diamond Lash's are real diamonds and cost $10,000!!!! Get the same
glamorous look with Ardell Elegant Lashes for only $3.50. Find more
to choose from at ELEGANT
EYES.
(CBS) Forget everything you think you know about fake lashes, because
the newest incarnations are so natural and easy to apply, you'll be
more glamorous in the blink of an eye, according to The Early Show
correspondent Melinda Murphy.
Murphy says their popularity is spreading rapidly.
Madonna wears them. And Oprah has some made out of mink.
Celebrated makeup artist Vincent Longo says, "Lashes are definitely
very hip now, because it's a very easy way to do your makeup, and
truly look glamorous, and keep it playful without getting too serious."
Longo should know. After all, points out Murphy, he has his own makeup
line, and his clients include enough stars to fill a galaxy.
"On the runway shows, we definitely use them." Longo says.
"With the celebrities, if it's an evening out and it is a little
more glamorous and it is the red carpet, we'll definitely go there
with the false lashes."
Trendsetter Jennifer Lopez even had some custom-made out of red fox
for the Academy Awards.
Murphy notes, "It seems as if starlets have always worn fake
eyelashes — Betty Davis, Marlene Dietrich, Joan Ccrawford. You
name 'em, they wore 'em."
"(False) eyelashes were first invented in 1919 by a makeup artist
named Max Factor," notes "Allure" magazine Editor in
Chief Linda Wells. "He made them out of human hair for a starlet
and they became a standard in Hollywood."
But Murphy urges, "Listen up gals: Lashes aren't just for celebrities
anymore."
Wells says having lashes applied is like getting a new hairdo: "Everyday
women are starting to wear them. …It's inexpensive, it's something
that women can do easily and it's fun at night. …I think we're
going to see more of these popping up across the country and women
will drop in and get this done, the way women get their hair blown
out for an evening. And that used to be something no one did. And
I think it's going to be a big thing."
It already is at places such as Shu Uemura in New York City, where
General Manager Chris Salgardo says, "We've seen sales of lashes
rise 80 percent since June. …(Women are) following the trends.
They're seeing it all over the publications. It's in every magazine.
It's on the runways. So there's definitely this curiosity about lashes."
So much so, that Shu Uemura even has a "lash bar," and
on a recent Tuesday afternoon, the joint was hopping, Murphy reports.
Customer Lily McIlvaney says, "They're dramatic, but not quite
Liza Minelli. So you're making a statement, but not over the top."
J.P. McCary, a Shu Uemura lash stylist, points out that, "Curling
your lashes makes them the biggest difference before you put on fake
lashes. It's one thing to remember."
Another? Put on mascara before and after you put on the lashes.
Lashes at Shu Uemura go for $12.50 a pop, and the glue is $5, Murphy
adds. And the consultation is free.
Source: ©MMIV, CBS Broadcasting Inc.
In Style magazine May issue features Makeup artist Kimberly Greene
applies Ardell Fashion Lashes on Lindsey Lohan.

Fashion Columnist Debra Braggs
The search for long lashes
Tuesday, June 06, 2006
I wasn't blessed with long, luxurious lashes.
The majority of women weren't. But, oh how we covet them.
Who hasn't envied those Bette Davis eyes?
That's why mascara is the biggest selling beauty product on the market,
according to Women's Wear Daily magazine.
These days, however, Hollywood has upped the ante. To get pretty
peepers like Jennifer Lopez, Madonna
and Oprah, you've got to invest in a little more than a $4 bottle
of mascara.
Whether it's permanent extensions or do-it-yourself false eyelashes
sold in drug stores and cosmetic departments, there are a growing
number of women who don't blink at spending big bucks to get the lavish
look.
Every starlet in Tinseltown is sporting faux lashes. Styles mimic
mink, fox, feathers or real hair.
Jennifer Lopez has sported red fox fur lashes on the red carpet,
while Madonna had the shu uemura brand create a diamond-studded pair
just for her.
Once Oprah's stylist included shu uemura's mink eyelashes in the
"Oprah's Favorite" makeup kit, the brand immediately hit
the "must-have" list.
With that kind of celebrity hype, eyelash bars have been set up in
select cities on the West Coast to meet the demand. And various cosmetic
lines, like Sephora, are designing their own false lash collection,
making them available at cosmetic counters for custom fitting.
Here's a few things to considering if you're thinking of lashing out.
Temporary lashes can cost anywhere from $7 to $20 a pair. They should
not be worn overnight and probably shouldn't be worn more than twice
before throwing them away. Just like mascara, temporary lashes can
be a breeding ground for bacteria.
If you're looking for something more permanent for your peepers,
then be prepared to invest time and money. The first treatment for
a permanent pair can cost up to $300 and take up to a couple of hours
as each lash is individually placed and glued into position. Then
there is maintenance which is required every five to six weeks. The
re-tightening and replacement process can cost up to $75 a visit.
Advertisement
For some women, however, the time and money are worth it to be able
to throw away the eyelash curler and not have to replace false lashes
daily.
It's important to note that permanent false lashes are not for women
who suffer from allergies or rub their eyes a lot.
That rules me out.
I did, however, take some for a test drive recently when a pair of
Ardell Fashion Lashes showed up on my desk. The box read: "Made
of 100 percent human hair, these lashes look so natural that others
will think you were born with beautiful, lush lashes."
My curiosity got the better of me, and I gave them a try.
After several attempts to glue them in the perfect position, plus
a few eye pokes and flowing tear, I was finally satisfied and comfortable
with my new flirty blinkers.
They were definitely an eye-opener. I felt, glamorous, stylish and
red-carpet ready -- with no where suitable to go.
Remove on strip of lashes from the tray and trim, if necessary, to
fit the width of your eye.
Lightly paint a thin strip along the roots of the lash strip and
gently blow the lashes to help the glue become tacky.
Starting at the outer corner of your eye, gently place the strip
along your lash line and press down.
Use lash liner to close in the gap if you don't quite get the lashes
to the edge of your natural lash line.
Finish with a coast of mascara to help blend the faux and natural
lashes.
Don't leave them on overnight. To remove, close the eye and work
the lashes down. Remember to remove all the adhesive from your lid.
(Write to Debra Braggs about your fashion dilemmas at Press- Register,
P.O. Box 2488, Mobile, AL 36652-2488 or e-mail her at dbraggs@press-register.com)
" I did, however, take some for a test drive recently
when a pair of Ardell Fashion Lashes showed up on my desk. The box
read: "Made of 100 percent human hair, these lashes look so natural
that others will think you were born with beautiful, lush lashes."
My curiosity got the better of me, and I gave them a
try.
After several attempts to glue them in the perfect position,
plus a few eye pokes and flowing tear, I was finally satisfied and
comfortable with my new flirty blinkers.
They were definitely an eye-opener. I felt, glamorous,
stylish and red-carpet ready " Read
More
HERE COME THE BRIDEZILLAS!
What turns a bride into a "Bridezilla"? Trouble with her
lashes, of course! Find out when the second season of the WE: Women's
Entertainment Network's reality series looks at several brides who
go ballistic and melt down as they prepare for their big day.
Premiering Sunday, June 12 at 10 p.m. EDT/7 p.m. PDT, part-time piano
teacher, 19-year-old ADRIANA takes us through the nerve-wracking planning
of her quickie wedding. Adriana became engaged to 20-year-old JASON,
a navy fireman, after only three dates, and the couple decided to
get married just one month later.
ALL THESE BRIDEZILLAS ARE WEARING ARDELL AND ANDREA LASHES APPLIED
WITH DUO ADHESIVE.
The WB’s “Pepper Dennis.” Actress Rebecca Romijn
bats an eye with Ardell Lashes
while actors Josh Hopkins and Rider Strong are treated with Clubman
products.
DESPERATE HOUSEWIVES: You all know the show...EVA LONGORIA WILL BE
WEARING ARDELL LASHES AT THE EMMY AWARDS ON SUNDAY NIGHT. ALL THE
LADIES OF WISTERIA LANE GET DRAMATIC IN OUR LASHES.
Professional makeup artists consider our products to be the best
in the business and couldn't do their job without them. Wendy George,
the head makeup artist on the show "Deal or No Deal", uses
Ardell lashes on every model on that show, and she said, "You
can't do makeup without Eye Q's!




Just want to remind our customers both Gypsy Strip Lashes and Ardell
Strip Lashes are made of 100% Human Hair. Gypsy individual lashes
are made of synthetic lash like fibers. Ardell Wild and Runway lashes
are also synthetic.
Anatomy of a timely Classic
By Ernie McCraw
?The little black dress, a single strand of pearls, or a beautiful
shade of red lipstick — the classics never go out of style.
It’s the same with cosmetics. No matter what the occasion, the
time of year, or the latest trendy product at the cosmetics counters,
you can’t go wrong with these time-tested treatment routines
that never seem to fade away.
Eyes
From Brigett Bardot, Ingrid Bergman and Marilyn Monroe to Jennifer
Lopez and Jessica Biel, lush lashes have always been a starlet classic.
And don’t fret if you weren’t blessed with naturally thick
lashes, because there are several tools to help volumize your eyes.
Boosting your natural lashes can be as easy as the mascara you choose.
Volumizing mascara coats lashes with a thickening formula to give
lashes a fuller look. With Palladio Thickening Mascara, the brush
is thick and wide to quickly coat as much of the lashes as possible
with just a few strokes.
Lengthening mascara contains fibers that extend the length of each
lash. The brush is spiral and less dense than a volumizing mascara
brush. Savvy Infinity Lash Extender Lengthening Mascara is a good
choice. Lash primer is a colorless conditioner that both thickens
and volumizes lashes. The brush is short and dense. Try Claudia Stevens
Eyelash Thickener before you apply your usual mascara.
An eyelash curler can also help to make lashes look fuller by pressing
lashes so that they curl up against the lid, giving the eyes a more
open look and making the lashes appear longer.
To really pump up your lashes and give yourself the most dramatic
look in seconds, you can’t go wrong with faux lashes. A starter
kit such as Ardell Fashion Lash contains everything you’ll need:
lashes; adhesive and positioning tool. For a more natural look, use
faux lashes on just the outer third of the eye.
Mary J. Blige's look proved it: All eyes are on
the lashes
By Jonathan Pinkerton. McClatchy Newspapers (MCT)
Mary J. Blige may have had tears welling while accepting her Grammy
Awards this month, but could you see them through her eyelashes?
Her thick lashes were so long that they were practically touching
her eyebrows - and she wasn't the only one wearing eyelashes as an
accessory.
Carrie Underwood and Christina Aguilera also had the impossibly-long-lashes
look at the Grammys and are just some of the celebrities following
the trend that bigger - and longer - is better.
False eyelashes, which went mainstream a few years ago, are reaching
longer and longer lengths. Now, some women tired of putting on the
fake kind are paying hundreds of dollars for eyelash implants or extensions
that last from a few weeks to a few months. Some surgeons are even
doing eyelash transplants for $3,000 an eye.
Why so much excitement about eyelashes, which are supposed to keep
foreign bodies out of one's eyes, not attract potential mates?
"Hair in general is a sexual symbol and suggests strength and
being sensuous," says Gilda Carle, a psychotherapist in New York.
"Eyelashes are just an extension of the hair on the head."
Carle describes eyelashes as a symbol of femininity. Once considered
tacky, false eyelashes are now more accepted - and, on the red carpet,
expected.
"It's like a new handbag or pair of shoes," says Meredith
Boyd, Mrs. Georgia United States 2003 and founder of Mere Cosmetics,
based in Atlanta.
The beauty pageant winner thinks that eyelashes have become mainstream
because of advances in technology - meaning eyelash extensions.
"It is the new rage to have eyelash extensions put in,"
Boyd says. "It gives such beauty, length and dynamic to the eye.
Anytime you have a picture taken, eyelashes really frame the face."
But the cost, care and upkeep of false eyelashes leave many asking:
Why bother?
Boyd had a friend who paid hundreds of dollars to extend her eyelashes
for a photo shoot. She then regularly paid more to fill in where the
hairs had fallen out. A month later, her friend gave up on the extensions
altogether.
"She was tired of having them redone," Boyd says.
Now some women are turning to another, even more costly procedure.
Alan Bauman, a Florida physician specializing in hair restoration,
performs a permanent eyelash transplant procedure. He takes hair follicles
from the back of the scalp and attaches them to the eyelash. The number
of follicles per eyelid may vary depending on ethnicity, but on average
it's about 35 to 50.
The $3,000-per-eye price tag is a tad higher than the $20 spent at
a drugstore for fake ones, but these lashes won't fall off and might
even require routine trimming so that the eyes don't resemble spiders.
Bauman says that eyelash transplants are on the rise and that his
surgical schedule has tripled from a year ago. In the past three months,
he has received more than 100 inquiries about the procedure.
But what about the dudes? Are there actually men who get eyelash
transplants?
Bauman says yes. He has scheduled his first male client for cosmetic
eyelash transplants, an unusual diversion from the males who seek
reconstruction due to injuries.
There is no denying that eyelashes are increasingly important in
American culture, but attention to them isn't new.
"It has been a sign of beauty for women," Bauman said,
"since the dawn of history."
DURALASH NATURALS featured in O, the OPERA magazine: "For more
drama, try flares (sprigs of two or three false lashes). Using Tweezers,
dip the lashes in a bit of glue (often packaged with the lashes),
and plate them on the outer third of the upper lashline. Three flares
should do the track. Always: Look for onces labeled knot free (Martin
used Ardell Duralsh Naturals)-the ends will blend seamlessly into
your lashline."
Take a walk on the wild side with our *NEW* WILD
Lashes and high-end cosmetic grade Runway
Lashes. Look for even more exciting strip and individual styles
with GYPSY LASHES and the NEW Ardell
Lash Extension Kit.
Introducing ARDEL LashMagic (Blending Mascara). LashMagic
is formulated specifically to blend natural lashes into false ones
making them virtually undetectable giving a more natural look. The
LashMagic is designed to coat each lash in just ONE stroke so there
is no heavy build up. And what is more, the formula is water soluble
and can be easily removed without ruining a perfect pair of Ardell
or Andrea false eyelashes.
* NEW *
Introducing Ardell
little BLACK dress. The Little Black Dress is every woman
has one and we've got the perfect accessory for it...lashes! From
first dates, to cocktail parties, to those intimate candle lit dinners,
Ardell Little Black Dress is perfect for that evening out. This faux
fringe is just enough to take your eyes from drab to gab in minutes.
Designed as eye accents these lashes are half the length of typical
lashes and are to be used on the outer corners of the eyes for that
Audrey Hepburn look. There are two styles of accents in each kit,
one natural looking style and the other with just the right amount
of glitter to make eyes sparkle! Adhesive and a pair of tweezers for
easy application complete the kit. From formal affairs to just a night
out on the town with friends, these lashes are just what you need
to create natural looking lashes with a twist of glamour and style.
* NEW *
Check out Susie's YouTube video tutorial on applying individual false
lashes. Tutorial will illustrate step by step application of Ardell
Duralash Flare (knotted) Lashes using LashTite Adhesive. Click
on image below to view tutorial.

How does Paris manage to look that, um, good? With three trunks of
make up, enough (ARDELL) false eyelashes for a Pretty Little Princess
pageant, and a white-jacketed professional, that's how! ...This pro
makeup person swung by the Hilton family's Bel Air mansion yesterday,
so it looks like the [Paris] will be caking on the foundation, shoveling
on the shadow and gluing on the eyelashes.

Ardell Fashion Lashes and Duralash in Makeup Bag!
The late Japanese make-up artist Shu Uemura (1928-2007) has been
associated with elevating eyelashes to extraordinary lengths, but
it was the American movie director D. W. Griffith who invented false
eyelashes in 1916.
During the filming of his movie Intolerance, Griffith thought the
eyelashes of his leading star Seena Owen lacked length and thickness.
So he attached fake strands to Seena’s eyes and — voila!
— the world’s first fake eyelashes were born!
Check out Thefashionmave's YouTube video
tutorial on applying traditional strip false eyelashes using Ardell
Fashion Lashes #120 Demi Black lashes with Eyelash
and Eyebrow Adhesive. Click on image below to view tutorial.

The lash craze is hotter than ever! With Ardell's
two NEW salon professional
kits and refills you can give your clients a chance to experience
the excitement of professional applied lashes in just minutes. Now
6 Pack Refills strip and individual lashes are available for your
salon kit.

Introducing LASH
beLONG. Prepare to amaze your clients with LASH
beLONG professional Eyelash Extensions that last and last. With the
leading semi-permanent lash extension adhesive, patented
Volumizing Lash Extensions and specialized tools, you can
customize the looks your clients crave!.
*NEW*
Halloween is just around the corner. Fright Night
has a complete collection of accessories to add that finishing touch
to just about any Halloween costume. Find Streaks 'N Tips spray temporary
hair dye spray and false eyelashes to please every Witch and Goblin.
Entire EVERLASH
line of products including spread lashes, single lashes, eyebrow
and eyeshadow kits is here!
*
NEW *
EVERLASH eyebrow and eyeshadow
make-up is wipe-proof after around 20 minutes. A complete eyebrow
is not only the finishing touch to make-up, but also influences the
facial expression considerably.